Launching a new brand in the Netherlands, Belgium and the UK following the merger between two major waste management and recycling companies.
I currently lead the creative team, directing video and animation, creating brand assets and guidelines, preparing their image library and developing their their look and feel across all platforms, including signage, vehicle livery, internal comms and online.
"You have made a real difference to the launch... you have made 8,000 people go home feeling good about Renewi. It couldn't have gone better and you guys played an absolute blinder. From everyone at Renewi our profound thanks."
Chief Financial Officer, Renewi
Leading the creative, I have developed multi-channel member comms programmes for the past three years, including developing brand imagery.
This year we have expanded their digital offer to include an online rolling content programme with animations and videos. I led the IA and UX work, and worked closely with the developers to create a fully responsive site.
"The video is a nice & simple story which communicates a much more complex set of products & services. The visuals are perfect and tell the story on their own"
Chief Executive Officer, Wealth & Investments